Most people don’t go looking for a mutual fund advisor/distributor because they woke up curious about asset allocation. They go looking because a SIP underperformed, a friend mentioned “direct plans,”…

Search “highest return SIP” and you’ll get a different list every few months. That’s not a glitch. It’s exactly how markets work. The fund sitting at the top of the…

Most people ask “what’s the best investment plan?” the same way they’d ask for the best phone – expecting one answer that works for everyone. It doesn’t exist. The best…

Most people in India start investing before they start planning. They buy a mutual fund because a friend recommended it, or a policy because an agent called. That’s not financial…